How many people come to your website directly impacts your lead generation efforts and your profits. If you are not getting enough people visiting your website, it is time to talk to a professional who can offer some guidance, which may include designing a new website or updating your existing one. What does your website’s design have to do with improvements to traffic? There are a few key areas you may need to work on to gain the services you need.
Navigation of Your Site
Search engine rankings, which help people to find your website, are not just based on keywords. Making a website easy to navigate and access also helps to boost your presence in these rankings. That, in turn, leads to better traffic to your website. From a navigation standpoint, there are several things to focus on, such as how easy the website is to use and can the search engines find what they are looking for? You want your website to be structured in an easy-to-follow pattern.
When it comes to navigation, our team works with you to understand things like the following:
- What do people who visit your website need when they get there? It should be easy for them to find this information specifically.
- Where do they land when they visit your website? This can provide a great deal of insight into how well some pages are ranking in the search engines and others are. This is something we may be able to adjust as well.
- If a person visits your website, how many clicks does it take for them to land at your buying page or sign up page? In addition to this, how long does it take for them to get there?
There are other factors of navigation to address as well. Our goad is not to just get people to your website but also to help them buy or connect with you.
Load Speed
There is a lot of talk about the importance of a website loading quickly and this is one of the most important factors to consider when it comes to driving traffic to your website. The fact is, if people land on your website and it takes more than a few seconds to load, they will not wait. They will go and find the information they need somewhere else. That costs you money in the long term. A poorly designed website is one in which the loading takes too long to happen.
When you work with our team, we have the goal of addressing what could be slowing down your website. This may be simple things such as poor support, but it could be a too heavy design. Our goal here is not to make your website so simple that it does not work the way it should, but rather to focus on enhancing your website’s overall functionality to ensure it is operating at the fastest rate possible.
Your Images
Images are an important part of your website’s design. We know from social media that people respond significantly better when there is an image on their post. The same is true for the website. You want people to be visually inspired and motivated when they land at your website. However, this is not always simplistic to do. In most situations, there are a few common problems:
- The images may be so large or complex that they take a long time to load – this can slow down your website, as we mentioned before. And, that causes people to go elsewhere.
- The images positioned in the wrong location make it hard for the visitor to know what to do. Proper location of images not only can help ensure content is where it needs to be but also that the reader is encouraged to move through the page.
- It also has to look and perform professionally. There are plenty of examples online of websites with photos that just do not work, do not convey the right image or are not done professionally and it hurts their website ranking.
When it comes down to it, our West Chester, PA website design team works hand in hand with you to understand how well your site is working. We look at areas such as traffic to determine how we can enhance the number of people getting to your website and how they interact with your site. All of this helps us to give you a more powerful impact and the results you need.