A website redesign could be the ideal way for your company to get a fresh new look with more functionality. All companies need to redesign their website from time to time to update it and modernize it. When you redesign your site, you open the door to new features and improved functionality. And, you welcome back your customers with graphics and navigational tools they appreciate. When should you invest in a redesign? Here are five times when it is important to do so.
#1: Going Mobile Friendly
If your website is not already mobile friendly, it is time to make the upgrade. It’s estimated that as much as 75 percent of the traffic to a website comes from mobile devices. And, since those devices are smaller and tend to have limited bandwidth, your website needs to function well on them. Or, your customers go elsewhere.
Redesigning your website to be mobile friendly does not limit you or the services, products, and features you can offer. Rather, it provides a new way to connect and allows for easy navigation. Your customers, no matter how they reach your website, can easily navigate it, get the information they need, and work with you.
#2: Create a Streamlined Experience
Another key reason to make the upgrade has to do with creating a seamless experience for your customers. You want them to be able to come to the site, find what they need, and buy from you. But, if it is hard to navigate, or there are broken links throughout it, that becomes very difficult to do. With modernized web design, it is possible to ensure visitors can move through the site easily as well as without any delay.
With a bit of research, it is possible to design your site based on the way you need people to move through it. For example, most companies need to make the process of finding a product and moving to the payment platform easy with few links or steps involved. This helps ensure your customers are moving quickly through your site and not jumping off of it in the middle of the buying process.
#3: Modernize with Your Branding
You may have heard about the importance of an omnichannel experience. That is, your online and offline marketing, branding, and appearance should all reflect the same type of image. By doing this, you help build your brand in your customers’ eyes.
If your website has not been updated to reflect your latest marketing efforts or even your products and services, it is time to take a closer look. The process can give you more consistency in building your marketing strategy.
#4: Fix the Problems
Most websites will have a few areas of concern – broken links and features that do not work. But, every time your website visitor hits those obstacles, they are more likely to move off the site and on to your competitor. It’s important to look for areas of concern, such as videos that do not function well or alignment issues within the design.
Remember, for many people, your website is the first impression they will have of your company. If they see problems and a less than professional design, chances are good that’s the impression they get of your company, too. That’s definitely not what you want to happen. Redesigning your website allows for a fresh start without those flaws.
#5: You Need Lead Capture Tools
Websites are not just designed to provide information to your customers. They should also be the foundation of your efforts to bring in new leads. But, if your website is not customized and modernized to do this, you could be providing fantastic content and driving your customers to another provider. That is just costing you money.
When redesigning your website, you may benefit from creating things like interactive designs and customized contact forms. You may benefit from tools to help your clients sign up for your newsletter for an email campaign as well as gain insight into your special offers.
Website redesign in West Chester, Pa, is available from our team. We can work with you to create and improve your website to ensure it is working the way you need it to. Let’s make sure your website is the proper representation of your company and what you can do for your customers. If your site isn’t where it should be right now, our West Chester website design services can make it happen.